marketing and advertising

The process of planning, execution, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. " Marketing is considered the set of techniques used for the marketing and distribution of a product to different consumers. At first it was merely trying to sell a product that was manufactured, ie marketing activity post-production was good and only intended to promote sales of a final product, now has many more functions to be fulfilled before start the production process. The marketing concept is based on two fundamental beliefs, first, all planning, policy and operation of a company shall be directed to the client, and second, the goal of a company must be a profitable sales volume. In its fullest sense, the concept of marketing is a business philosophy that determines the satisfaction of the desire of customers is the economic and social justification for the existence of an enterprise. Consequently, all the production, engineering and finance, should be dedicated first to determine what the wishes of customers and, then, to satisfy that desire both to achieve a reasonable profit. The second point that supports the philosophy of marketing is that it is based on the concept of profit, not the concept of volume. Advertising Advertising is an advertising technique that attempts to inform the public about a product or service through the media in order to motivate the public to consumer action. Can broadly be grouped into above the line and below the line depending on the type of media you use to reach your target audience. Through research, analysis and study of many disciplines such as psychology, sociology, anthropology, statistics, and economics, which are found on market research, you can develop an appropriate message to the public . Advertising reaches the public through the media. These broadcast media advertisements to return for a previously scheduled to acquire the space into a purchase and sale contract for the advertising agency and media, broadcasting the announcement at a time into the channel is determined in advance by the agency with the environment, and with prior knowledge of the contract is called anunciante.Tal indenture or dissemination.